Company News, New Products

Wella Color Charm Gets a Makeover

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By: TOM BRANNA

Editor

This month, get ready for a brand new look from Wella Color Charm, as the permanent gel and demi-permanent crème gets revamped to match its modernized liquid color collection. With a spectrum of shades available in liquid, gel, or crème, Wella Color Charm unleashesartistic creativity, according to the company.The Wella Color Charm Permanent Gel line includes 47 intermixable shades featuring Gelfuse technology. To ensure the entire collection matches the liquid palette, 21 shades were reformulate...

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